About Aged Care Victoria's Online Directory for Aged Care Facilities.
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Aged Care Victoria's Online Directory
offers Aged Care Facilities a two page website that includes:
Two pages of comprehensive information
2-3 images per page.
Contact details including your own email address.
Downloadable admission forms
A yearly fee covers maintenance of your Aged Care Victoria Website, quarterly updates and marketing.
Aged Care Facility's websites are chosen from four templates offered by agedcarevictoria.com.au.
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Seventh Sense Designs would like to take this opportunity to introduce you to an exciting concept in the Promotion of Aged Care Facilities within Victoria known as AgedCareVictoria.com.au.
Our objective at AgedCareVictoria.com.au is to provide up to date information about Victoria's Aged Care Facilities encompassed within an easy to use community oriented online directory. |
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As you know, one of the major decisions we make in life along with buying a home and choosing a career path, is finding the perfect place for our parents and loved ones to spend their later years.
Finding the right aged care facility is at present a long and arduous journey as they must contact each individual home to see which best suits their needs.
Rapid internet uptake, the ageing of the population and higher demand for retirement housing have all made the web the obvious place for prospective clients to find practical information relating to aged care facilities. |
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Our research revealed that the over 50's are the fastest growing market for internet companies and that of that target market 60% do their research and purchasing via the internet. These facts displayed that older Australians are fast discovering the advantages of internet research and its time saving benefits.
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Our Marketing Strategy is two fold as we have found that traditional print media combined with Search Engine Submissions creates greater positive results.
The first aspect of our marketing campaign being Search Engine Submission that goes beyond the simple submission procedures. Carefully chosen and inlcuded keywords within each AgedCareVictoria.com.au's websites will boost rating at all major search engines. This, combined with links to other aged care information will guarantee success in search results.
The second aspect of AgedCareVictoria.com.au's marketing strategy includes a poster and mailout campaign, as we are aware of the cumbersome nature of the internet and the fact that people are becoming much more specific with their internet searchs and tend to use printed media to find specific sites. These posters have been directed at aged care related government sites, GP's, hospitals, RNDS, RSL and Legacy Groups just to name a few.
With our strong marketing strategies and objectives to create an online directory orientated toward the Aged Care Facilities and prospective residents we are confident that this will be the largest successful display of Aged Care Facilities throughout Victoria.
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